Ster-Kinekor, as the official representative to Cannes Lions, is proud to partner with Heineken as the official sponsor of the Cannes Young Lions Competition for South Africa. For the first time, two briefs will be shared across two categories: Film and the new Digital category, giving creatives under 30 two opportunities to showcase their talent and represent South Africa on a global stage.

Ster-Kinekor manages the local Young Lions Competition, inviting teams of two young professionals (typically, a copywriter and art director) to respond to a brief under pressure. Participants conceptualise and produce a compelling short-form ad in just 48 hours. A panel of industry experts selects the winning teams, who go on to represent South Africa at the Cannes Lions Festival of Creativity in France.