Ster Kinekor Theatres Proprietary Limited (“Ster-Kinekor”, “we”, “us”, or “our”) respects your privacy and values the trust you place in us. Protecting your personal information is an important responsibility, and we are committed to handling it in accordance with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African laws.

Ster Kinekor acts as the responsible party (as defined in POPIA) in relation to the personal information we process. This Privacy Policy explains how we collect, store, use, share, and protect your personal information when you interact with us through our websites, mobile application, cinemas, or other channels.

More simply put:

Please take a moment to read about how we handle the personal information that you give to us.

What is personal information?

Personal information refers to information that identifies you as an individual, including but not limited to your name, contact details, opinions, IP address, and identity number.

In order to provide you with our services, you may be required to share certain personal information. If you do not consent to the processing of your personal information, we may not be able to provide some of our services or fulfil the purpose for which the information is required (for example, signing you up as an SK Club member).

More simply put:

Personal information contains important details about YOU, name, contact details, and ID number.

How we obtain information about you

We collect personal information in the following ways:

• From the information you provide to us online, on our mobile app, or by email;

• From information you give us physically at our cinemas; and

• When you participate in a promotion or interact with us on social media.

What we do with your information

We process your personal information only for legitimate purposes, such as providing services, managing customer relationships, or improving your experience. For example, we may use your personal information to contact you regarding career opportunities if you submitted details via our careers portal.

We ensure all our employees are aware of their responsibilities to protect the privacy of your personal information and we have internal privacy policies and controls in place to safeguard your personal information.

Legal Basis for Processing

We process your personal information on one or more of the following legal grounds:

• You voluntarily provided the information to us;

• To perform a contract with you;

• To comply with legal or regulatory obligations; or

• To pursue our legitimate business interests, provided this does not infringe your rights to privacy.

More simply put: 

We only use your personal information for valid business or legal reasons.

Sharing Your Information

You authorise us to transfer your information to other Ster Kinekor group companies for purposes including:

a) business development,

b) market research, and

c) marketing and promotional offers.

We may also share your information with carefully selected third-party service providers who assist us in delivering our services. These third parties are contractually bound to protect your information and may not use it for any purpose other than providing the agreed service.

More simply put: 

Sometimes we share your details with trusted partners who help us deliver our services, but they must protect your privacy.

Direct Marketing

We may need to transfer your information to our third-party partners in order to ensure you receive the services you have signed up for.

If you have opted in to receive marketing communications:

• You will always have the option to unsubscribe from our emails or SMS messages;

and

• You may receive customised advertising from us on digital and social media platforms. 

More simply put: 

You can unsubscribe from our marketing messages at any time.

Cross-Border Transfers

Your personal information may be transferred or stored outside South Africa (for example, if our cloud service providers are based overseas). In such cases, we will ensure that appropriate safeguards are in place and that the transfer complies with POPIA.

Cookies

We use cookies and similar technologies to enhance your browsing experience and understand website traffic.

Please click here for our Cookie policy.

How we protect the information we process

We have implemented privacy and security controls to safeguard your personal information from loss, misuse, or unauthorised access.

In the unlikely event of a data breach that compromises your personal information, we will notify you and the Information Regulator as soon as reasonably possible, as required by POPIA.

How long we keep your information

If the Electronic Communication and Transaction Act No.25 of 2005 (ECTA) applies, we are required to retain information sent to us electronically for as long as it is being used and at least one year thereafter.

If ECTA does not apply we will not retain your personal information longer than necessary for the purpose it was collected, unless:

a) required by law,

b) for contractual or legitimate business reasons,

c) with your consent, or

d) for historical, statistical, or research purposes (subject to appropriate safeguards).

The accuracy of your information

Please ensure your personal information is accurate and kept up to date. You may access, update, or correct your personal information at any time (see “Access Rights and Queries” below).

We will take reasonable steps to verify your identity before granting access to your information.

More simply put:

You will have to verify your identity before we grant you access to your personal information, and you can update your details at any time.

Objection to processing of personal information

You may object to the processing of your personal information at any time in the manner prescribed in the Protection of Personal Information Act 2013.

Changes to this Privacy Policy

We may update or amend this Privacy Policy from time to time. The latest version will always be available on our website. Material changes will be communicated through reasonable means. 

More simply put: 

We might add or remove sections from our Privacy Policy – but we will always let you know first by placing a notice in a prominent place on the website.

Access rights and queries

You have the right to:

• Request access to the personal information we hold about you;

• Request correction or deletion of your information; and

• Withdraw consent or object to certain types of processing. 

If you wish to exercise these rights or have any queries, please contact us at:

📧 info@sterkinekor.com 

📞 Ticketline: 0861 668 437

To delete your personal information yourself please follow this process: 

• Log into your loyalty profile at https://www.sterkinekor.com/user/login ;

• Click Edit Profile; then

• Select Delete Account. 

More simply put: 

If you would like a copy of the personal info that we have on record for you or wish to delete your details, please contact us.

Lodging a complaint to the Information Regulator

If you believe your personal information is being processed unlawfully, you have the right to lodge a complaint with the Information Regulator: 

📍

Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg 2191

📞 Tel: 010 023 5200      

📧 Email: paiacomplaints@inforegulator.org.za      

Which laws apply

This Privacy Policy is governed by the laws of South Africa. You consent to the jurisdiction of the South African courts for any dispute that may arise from this Policy 

More simply put: 

Our Privacy Policy follows the laws of South Africa.