Ster-Kinekor has always been involved in a wide range of CSI projects, however the focus has been on Vision Mission. The area of sight and vision was a logical choice since the ability to see is critical to consume our product.
Ster-Kinekor’s Vision Mission introduces #OpenEyes project
Through the assistance with the Department of Health & Education, schools are identified in underprivileged areas. The ophthalmic nurses do the initial screening and optometrists conduct visual examinations in a controlled environment i.e. a Ster-Kinekor cinema foyer, a local clinic, school or at optometrist practices. Prescriptions are documented, frame selected, then everything is sent to the lab for completion.
Any children, who need prescriptions, return to our cinema to receive their glasses and are treated to a movie with improved vision. This is normally the first time these children have seen a movie on the big screen and it is wonderful to see the smiles on their faces afterwards.
It’s so simple. You can help a child get a brighter future in 3 easy ways
Visual impairments in childhood consequently affect school achievement, sporting ability and by implication, social integration. According to the International Agency for the Prevention of Blindness (IAPB), approximately 285 million people worldwide live with low vision and blindness.
Loerie Grand prix
Loerie 3 x Gold winner
Bookmarks Gold 3 x Silver winner
One Show Bronze Pencil, Merit (The One)
Creative Circle 2 x Ad of the Month
The partnerships that make it all happen.
Spec Savers
Department Of Education
Health and Social Development
Afda
Kabelo Mabalane
O.R. Tambo
SAOA